So your company has a video project that they'd like to see produced. Maybe it's web video content, possibly it is an movie for sales training, or you want to capture an upcoming corporate event.
A start up company that is video should invest on advertising. This is the ideal tool to let everyone know that your aim is to earn the competition tighter and that you are the new candidate in video production's world.
And on The script should be as detailed as you can. It should consist of direction about the shooter, whether it's medium, broad, or a close up. Specify whether it is a shot that is static or if other camera moves, pans, pull outs or dollies are involved. The point is that this is the time that decisions need to be made - not on the set when you are shooting at your video. People will get impatient, if you wait until you're in production as you are trying to brainstorm ideas and get agreement on them and the time will slip away.
There's comfort with being in a crowd. Take a look at this picture I took on Sanibel Island . It illustrates my point perfectly. Birds of a feather flock together. You feel in the courthouse, if you're a trial attorney. You're surrounded by like-minded professionals and attorneys who handle cases. When you go to CLE seminars, you usually pick topics on trial practice and jury selection and discovery. Most of those attorneys at those seminars are just like you.
It pulled out all the tricks in the book - action shots, over-animated titles, emotional winners and screamingly bad 80's his explanation guitar music. The type made you think of bad hair, absurd event video production and leery jumpsuits make-up. The result was an audience who stopped watching and spent the remainder of the night.
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These are only simple ways to reduce cost. There is no reason. When times are tough you should market, specially. This investment will keep you and keep your head while others sink.